Fuji 2017

Fuji’s logo and “Conquer Your Mountain” tagline – which plays off of Mt. Fuji (the Japanese symbol of strength and resilience for which the brand was named) – is a call to action for riders, retailers, and all fans of Fuji. “Your Mountain” doesn’t just stand for the climb you face on your weekly ride; it’s any obstacle that stands in your way. Fuji seeks to motivate its riders to confront and overcome their daily obstacles – whether it’s attaining fitness goals, living a greener lifestyle, or quite literally climbing cycling’s most notorious mountain passes.


Fuji’s logo and “Conquer Your Mountain” tagline – which plays off of Mt. Fuji (the Japanese symbol of strength and resilience for which the brand was named) – is a call to action for riders, retailers, and all fans of Fuji. “Your Mountain” doesn’t just stand for the climb you face on your weekly ride; it’s any obstacle that stands in your way. Fuji seeks to motivate its riders to confront and overcome their daily obstacles – whether it’s attaining fitness goals, living a greener lifestyle, or quite literally climbing cycling’s most notorious mountain passes.

    Showing 1–16 of 23 Result

    Showing 1–16 of 23 Result

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